The Strategy

Creating a powerful and memorable online presence for your organization takes more than putting your name on a generic website, it requires a multi-faceted strategy that starts with a consistent brand. Your brand is typically the first thing a client sees and can create a lasting impression of your organization's purpose and professionalism within seconds. We work with you to create an online strategy that centers on your brand and message. This strategy involves the following components:

Identity

It's who you are. Your corporate identity impacts all aspects of your business and plays a vital role in your customer's overall experience with your organization. Having a strong, consistent identity throughout your communication and marketing efforts is the first step to building your organization and a solid image. Your Web site, brochures, ads and all other materials should be developed to enforce the corporate identity of your organization and enable customers to instantly identify with your organization's spirit and message.

Website Design and Development

Your website is your main online business tool and can provide a powerful statement about the purpose and professionalism of your organization. We will work with you to analyze your current business models and see what kind of website fits. Our technical team is capable of building very complex and sophisticated tools that can do anything the web will allow, all the while maintaining simple functionality and ease of use. We design each website with the same goals in mind; a clean and professional design that reinforces your brand, engineered code for future scalability, and long term support with accountability.

Content Management

Websites aren't meant to remain static. Your organization can change from day-to-day so why should your website stay the same? Delivering fresh content and information is key to having people come back to your website. Things like news and events, latest specials, updated pricing, etc. That's why we incorporate a content management systems (CMS) into all of our websites.

A CMS will allow you to quickly publish and manage content on your website. You will have the power to make updates and additions to the website anytime and anywhere through your standard internet browser. You simply login securely to your website, type and format your changes (similar to using a word processor) and click publish. The new content is instantly published to your website. This saves you time and money because you no longer need to call your developer to make changes. Click the image to the upper right to see what it would look like to edit the content on this page.

Case study: LarryBooker.com - Fredericton Real Estate

Search engine optimization

Once your brand and website have been established it is time to think about marketing. We optimize your website to rank highly in search engines such as Google and Yahoo for the keywords that are important to your business. This important step can increase the number of visits to your website by several fold. Your website needs to do more then look nice, it needs to bring you business.

Web Hosting

Having a secure and reliable web host for your new website is crucial. Nothing looks more unprofessional then a website that is having "technical difficulties". You may prefer to let us handle the technical aspects of the hosting, or if you prefer more control, you can take advantage of our advanced suite of controls.

With our web hosting, you can have the ability to upload and manage your files on the web server, view statistics about visitors to your website and manage your email accounts; all from our web hosting control panel. As always, we offer prompt and knowledgeable support to help you get up and running. Click the image to the right to see some of the advanced web hosting controls available to our clients.


We make every effort to find a solution for all requirements and budgets. Please contact us for a free consultation and more information!